Getting Sci-Fi Fans Excited About Westworld Season 2
For: Westworld/HBO
Brief: To get fans excited about the release of HBO’s Westworld Season 2.
Insight: Existing fans of Westworld can’t get enough of the show (with countless fan-theories, Reddit pages and forums that exist).
Direction: Rewarding viewers with a second-screen experience. Allowing fans to experience Westworld by participating in a live Turing test.
Sponsored Posts on Social Media
The Recruitment Website
Chat Interface
Users will have 10 different 1-minute conversations to assess their ability to differentiate between humans and hosts.
Based on their score, users will be forwarded to either an employee login screen or a network glitch. Both of these outcomes will result in being redirected to the same page.
The Delos Employee Server
Here users can view additional content and easter eggs. The server will host CCTV footage of the park, medical records, and general easter eggs. Among this content will be trailers of the upcoming season of the show.
