Problem: Advertise UHU Glue in a interesting way
Insight: Instead of showing the glue explicitly being strong, we decided to show how strong glue can cover any mistake made, and when it needs fixing
Executions: Print, Radio, and Ambient
Copywriter: Eimear Curran Art Direction: Lauren Ashton
Billboard advert
Print Advert
Elevator Advert
Elevator execution to show how the UHU glue works: at the beginning, the doors are closed and the mug is intact, when they open, it is in pieces (showing the mug has been dropped and broken) and then the doors close, and the mug is in one piece (showing the mug as being fixed with UHU glue).
