Encouraging shoppers to donate their leftover gift card balance to charity.
For: Mothercare & Family Fund
Brief: To encourage shoppers to donate to charity around the Christmas period.
Insight: More than £250 million is left as wasted change on store gift cards each year.
Direction: Creating a way for leftover money on Mothercare gift cards to be used as donations to help seriously ill children.
Print
Example of print adverts in situ.
Front page of the brand's website
At the online checkout
At the physical checkout
Digital gift card charity boxes will be present at checkout counters.
Campaign edition gift cards
Family Fund gift cards released by Debenhams during the build-up to Christmas. These cards will feature information about the charity as well as letting customers know how their donation can help.
