Problem: to create a campaign which mainly uses digital executions
Insight: using the infamous line and create a campaign based around modern dating
Executions: a PR stunt featured on their website, Tinder Plugin, and Facebook compatibility test
Copywriter: Eimear Curran Art Director: Lauren Ashton
PR Stunt
Featured on their website, it would set up Marmite lovers on a speed date using a code found on the marmite jar itself
Tinder Plugin
Tinder plugin which would allow you to add 'Marmite Lover' or 'Marmite Hater' to your selection criteria, and, when two lovers matched, have the option to send out a Marmite pick up line
Facebook Compatibility Test
A test for you and you SO to complete and post the results to Facebook. If the compatibility test result was low, a link to the Tinder plugin would be recommended