Problem: create a campaign re-imagining some of Wonderbra's previous advertising
Organising idea: Wonderbra gives women bigger boobs.
Execution: Toilet Signs, Twitter hashtag, Print, and Augmented reality
Toilet sign
The first advertising execution as a toilet sign, enhancing the chest of the female figure
Twitter Hashtag
A twitter hashtag was created which would show the organising idea through text. When the twitter hashtag is used, it creates the tweet at double the size of the original
Print
A print based execution for a magazine, as a double page spread
Augmented Reality Mirror
Using new technology to get across the organising idea, with an augmented reality mirror. When the button on the mirror is pressed, it gives the consumer an accurate representation at how the bra can enhance the chest, and promoting a try-before-you-buy idea
