Combatting throwaway cultures and cutting food waste.
For: Hellmann's
Brief: To position Hellmann's as a method of reducing food waste.
Direction: Change perceptions of Hellmann’s mayonnaise, from being a condiment to a ‘anti-aging cream’ for old food.
Print
Digital
Collaborating with beauty influencers on creating one off videos of their foods ‘beauty regime’.
Point of Sale
Hellmann’s point of sale will be moved to the reduced section of supermarkets.
