Copywriter: Kelsey Hibberd Art Direction: Lauren Ashton
Problem: create a campaign that makes Google responsive to current events, whilst maintaining the current brand image
Solution: creating a plugin and campaign which makes Brexit understandable, playing on the already developed behaviour of 'I'll google it' when we do not comprehend
Brexit Politics Translate
Creating a new service within google, where you can translate Brexit terminology into layman's, easily understandable terms
Google Plug-in
A version which would be able to work in Google itself
Interactive Billboard
Using twitter as the main platform, passersby will be able to have their Brexit questions answered by tweeting their question followed by #brexittranslate. This question would appear on the interactive billboards in different locations, with the simple answer underneath, so that everyone can benefit from the information. These billboards will be centred in places with large public traffic for maximum exposure, such as tube stations.
Print executions
Using famous political figures to show people using the Brexit translate
