Problem: Reading is seen as an uncommon and unpopular hobby right now, with the majority not willing to call themselves readers.
Insight: People always read adverts in particular places: waiting for a bus, waiting for a tube, and the majority in magazines.
Solution: Creating a three print poster campaign to prove to people they are readers.
Brand: Good Reads is a well known brand, however, have never advertised themselves before, and have no real brand personality or image. Therefore, these adverts will create a brand voice to make them stand out as being fun, witty and slightly sassy.
