Problem: some problem gamblers are so ashamed of their addiction that, even when they want help, they refuse to talk about it with anyone, and get progressively deeper into debts
Solution: honing in on the shame aspect, create executions which show the shame problem gamblers feel, the lengths it has driven them to, and encourage gamblers to open up and talk to their loved ones about their issues, whilst also raising awareness for anyone who knows someone affected
Copywriter: Lauren Ashton Art Director: Lauren Ashton
Ebay
These ebay adverts depict different scenarios where the problem gamblers are driven to sell their items. Instead of a purchase button, it is instead a link to the GambleAware site, which will talk through advice to opening up to others, how to discuss the problem with loved ones, and how to help problem gamblers
